Video-first creative agency

We make things move — on screen, on brand, on time.

Arms Media is a creative production agency for brands that want their story told with craft, not clutter.

Arms Media Network Pvt Ltd emblem
Our Divisions

What We Run.

Arms Media sits inside a small group of divisions built around the same discipline: clear thinking, tight execution.

About

Who We Are

Arms Media Network is a video-first creative agency and the parent group to Media Concepts, Live India, and our web & app development team. Founded in 2016 and based in Gurgaon, we've spent a decade producing work for brands across FMCG, retail, government and entertainment.

2016Founded
10+Years of experience
18+Brands served
3Divisions
Contact

Have a project in mind? Let's talk.

vasavkatyal@armsmedia.in

Privacy Policy — Live India App

Last updated: September 2026

This Privacy Policy describes how Live India ("the App," "we," "us") handles information when you use our mobile application.

1.Information We Collect

When you install the App, we collect a push notification token so we can send you news alerts and updates. This token is a randomly generated identifier and is not linked to your name or any other personal details.

Information stored only on your device: to make the App more useful, certain information is saved locally on your device and is never transmitted to our servers. This includes:

  • Liked articles / saved articles / reading history — so you can revisit content you've engaged with.
  • Astrology profile — such as your date of birth or zodiac sign, used to personalize horoscope content within the App.

This information stays on your device, under your control, and is deleted automatically if you uninstall the App.

We do not collect your name, email address, phone number, location, or any account credentials.

2.How We Use Information

The push notification token is used solely to deliver relevant news alerts and app updates to your device. Information stored locally on your device (such as liked articles or your astrology profile) is used only to personalize your experience within the App and is never shared with us or any third party.

3.Third-Party Content and Services

The App may display news content, advertisements, or links to third-party websites and services. These third parties may have their own privacy practices governing any information collected through their content or services, and we encourage you to review their respective privacy policies. We are not responsible for the privacy practices of third parties.

4.Data Storage and Security

We take reasonable measures to protect the limited information we handle. Data stored on your device remains within the App's local storage and is not accessible to us. The push notification token is stored securely and used only for its intended purpose of delivering notifications.

5.Children's Privacy

The App is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe a child has provided us with information, please contact us so we can address it.

6.Your Choices

  • Push notifications — you can disable these at any time through your device's notification settings.
  • Liked / Saved / History — you can clear this locally stored data from within the App's settings, or by uninstalling the App.
  • Astro profile — you can edit or remove your astrology profile information at any time within the App.

7.Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in the App or applicable law. Any updates will be posted here with a revised "Last updated" date, and we encourage you to review this page periodically.

8.Contact Us

If you have any questions about this Privacy Policy or how the App handles information, please reach out to us:

HumanResource@mediaconcepts.in